About Us
Rainbow Treecare Scientific Advancements
Rainbow
Treecare Scientific Advancements
Scientific Advancements is committed to bringing tools inside protocols that
get predictable results for the arborist practioner. All of our protocols are
backed by University level independent research. Our goal is to serve the arborist
practioner in order to enhance the professionalism of arborists. We do this
by investing our profits into research, education, and technical support.
We advance
the science of tree care by being committed to:
- Developing accurate
protocols that provide positive predictable results for new and existing
products that improve tree health disorders.
- Teaching industry professionals
how to protect and save trees by providing education in technical, sales,
and marketing methods.
- Engaging in research
and supporting other professionals in the research of new protocols for
various tree disorders.
- Developing a comprehensive
distribution network across the country to provide convenient access to
products, training, and technical support for a nationwide team of arborist
practitioners.
ABOUT THE TREES
Rainbow Treecare Company (RTC) began in 1976. The early history of RTC
cannot be separated from the history of Dutch elm disease in Minnesota. In1976,
the city of Minneapolis removed 38,000 trees due to Dutch elm disease. In the
same year RTC entered into the elm protection business. RTC built an organization
on the premise that it makes better business sense to protect and preserve the
trees than to remove them.
ABOUT PREDICTABLE RESULTS
In 1976 elm protection was a fledgling technology. Reliable injection techniques
did not exist and the market was flooded with chemicals that did not work. RTC
combined a solid understanding of tree biology with constant refinement of field
application techniques. The result was that RTC lowered infection rates in treated
elms to less than 1% over a three year period while untreated trees were experiencing
an epidemic loss rate of 15% on an annual basis. By 1985, RTC had become the
largest elm protection company in Minnesota.
ABOUT COMMITMENT TO CUSTOMER SERVICE
In 1988, RTC expanded the scope of its service and opened the doors to its tree
care division. In addition to elm care, this division specializes in the accurate
diagnosis and treatment of nearly every ailment that affects Minnesota trees.
As we focused on our commitment to customer service our reputation for tree
care expertise grew. Each and every client is a valued part of the future of
RTC. Finally, in 1994, RTC successfully opened the doors to our pruning division
and we became a full service tree care provider.
ABOUT ADVANCING THE TREE CARE INDUSTRY
In 1996, because of the needs expressed by arborists nationwide, Rainbow created
a sister company, Rainbow Treecare Scientific Advancements (RTSA). RTSA is committed
to advancing the science of tree care to benefit arborists and the tree care
industry. RTSA engages in research and product development to provide and create
products that perform with predictable results. RTSA provides complete and thorough
information as well as training programs that teach others in our profession
how to use, sell, and market our products. We continually search for and create
innovative solutions that advance the science of tree care. We listen.
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